Solo stats, a new incentive and trend talk from long-time Morocco fan Intrepid Travel 

TORONTO — The solo travel boom is real. Globally the market was valued at more than US$550 billion in 2025 – and it’s expected to hit $627 billion in 2026.

Not long ago, solo was a niche travel style. Similar to the meteoric rise of sports tourism, solo travel’s gone from alternative to mainstream in no time flat.

Travel companies have always seen the solo market’s potential, especially for women travellers who crave an independent escape, but with the security and camaraderie of a group. Rare now is the travel company that doesn’t cater in some way to solo vacationers – or in some cases, cater to them 100%.

Plenty of destinations work for solo adventures. Japan is a perennial high-performer for safety and security – and offers a once in a lifetime travel experience. Another top pick for travellers venturing out on their own: Portugal, where it’s easy to do longer stays at lower prices. Tourism superstar Peru will always provide plenty of like-minded adventurers for solo travellers to bond with thanks to the lure of Machu Picchu, that wonder of the world.

Add Morocco to that list too – especially for guided tours for solos. While the country’s iconic cities, beauty and rich cultural heritage make it a perpetual draw, women travellers may be reluctant to strike out on their own here. Among the many tour companies offering trips to Morocco, Intrepid has long been a fan, both for small-group travel, and women-only travel specifically.

Just recently Intrepid launched a new promotion for solos to Morocco, with a limited-time solo supplement of $99 (land price only) on select Original and Comfort itineraries. There’s a long booking window – until Nov. 3, 2026 – and a very generous travel window, until Dec. 31, 2028. There’s plenty of time to take advantage.

The deal spans 10 of Intrepid’s Morocco itineraries and there’s no promo code needed. The discount applies automatically on Intrepid’s site for eligible trips. Eligible trips include Morocco Uncovered, Classic Morocco, Best of Morocco, North Morocco Adventure, South Morocco Discovery, Morocco Encompassed, Cycle Morocco, Morocco Real Food Adventure, Morocco: Women’s Expedition, and Morocco: Hike & Bike.

Travelweek reached out to Christian Wolters, President, Intrepid Travel in Canada to talk solo trends, misconceptions and more for Morocco.

Travelweek: What trends are you seeing in demand for Morocco among solo travellers?

Wolters: “Morocco continues to be a hugely popular destination among our Canadian travellers and continues to climb. It was one of Intrepid’s top destinations booked by Canadians in June, with bookings up 82% year over year.

“When it comes to solo travel we’re seeing strong growth particularly among women. They are looking for the independence of exploring on their own while still having the confidence and connection of a small-group experience. Globally, Intrepid’s solo female bookings grew 10% year over year in 2025, including 7% growth in North America. Our Women’s Expeditions also grew 32% in 2025, with 77% of travellers joining solo.

“Morocco is a great example of where this trend is playing out. It’s currently Intrepid’s top-selling Women’s Expedition destination in North America. For many solo travellers, Morocco is a bucket-list destination, but busy medinas, language differences and navigating a new culture can feel daunting.

“A small-group trip provides the confidence to explore independently while offering local expertise, support and a built-in community of like-minded travellers.

“This reflects a broader shift we’re seeing in how people approach solo travel. Solo travel has moved from niche to mainstream. Our recent global Wakefield research, which surveyed 8,000 adult travellers across Australia, Canada, the UK and U.S., found that 69% of travellers are either planning to travel solo or are open to doing so in the next year, including 77% of Gen Z, 76% of Millennials and 70% of Gen X.

“For advisors, the opportunity is to position small-group travel as the best of both worlds, the freedom of solo exploration with the reassurance of local leadership, safety and meaningful connection.