Morocco secures leadership in Norway’s raspberry and blackberry market in 2025/26 • EastFruit

Morocco has consolidated its position as Norway’s leading supplier of fresh raspberries and blackberries, achieving a decisive breakthrough in Marketing Year (MY) 2025/26, according to EastFruit. Imports of Moroccan berries have been rising steadily for five years, nearly doubling over that period, and for the first time their share of Norway’s total imports exceeded 50 percent.

Between July 2025 and June 2026, Norway imported 707 tons of raspberries and blackberries from Morocco, valued at more than €9.3 million. This represents a 22 percent increase compared with MY 2024/25 and sets a new record for both countries. The achievement is particularly striking given that Norway’s overall berry imports declined during the same marketing year.

Norway is a relatively small but attractive market, with domestic raspberry production covering part of summer demand but constrained by climate. Imports therefore play a critical role in meeting consumer needs for the rest of the year. Morocco’s export window runs from October to May, with demand peaking in winter and late spring. In MY 2025/26, shipments during the winter months showed only modest growth, but the decisive breakthrough came in May, when imports surged to a record 216 tons – more than double the previous year. May is traditionally a pivotal month, bridging the gap between winter imports and the start of Norway’s local season, and Morocco capitalized on this window more effectively than any competitor.

Portugal and Morocco form the backbone of Norway’s raspberry and blackberry supply, with smaller volumes arriving from the Netherlands, Spain, Mexico, and Poland. Spain’s role has diminished in recent years, while Portugal’s exports fell sharply in MY 2025/26, particularly at the end of the year. Compared with MY 2024/25, Portuguese shipments dropped by nearly 27 percent, leaving space that Moroccan exporters quickly filled. By the close of the marketing year, Morocco had shipped 215 tons more than Portugal, reclaiming the number‑one position.

MY 2025/26 stands as Morocco’s most successful year in the history of its berry exports to Norway, underscoring the country’s ability to adapt to shifting market dynamics and seize opportunities when competitors falter. Whether Morocco can sustain this lead will depend on its performance in the critical December–January period and its capacity to deliver strong volumes again in May.

This achievement complements Morocco’s broader expansion across Northern Europe, where the country has also doubled exports of sweet peppers to Norway.