Record Airbnb guest numbers, host earnings at FIFA World Cup 2026™

Hosts collectively earned hundreds of millions of dollars and newly listed 150,000+ homes on Airbnb as guests from 196 countries headed to our biggest hosting event ever.

Just weeks after the biggest sporting event in history concluded, Airbnb — Official Tournament Supporter of the FIFA World Cup 2026™ — is sharing new data on the record-breaking impact of the tournament for hosts across North America.

The new data shows that the FIFA World Cup was not only our biggest-ever hosting event — it also generated more earnings for hosts than any event in our history.

Record guest numbers and host income

Millions of guests from 196 nations checked in to Airbnbs during the FIFA World Cup across 16 host cities in Canada, Mexico, and the US¹.

Tournament-time stays generated hundreds of millions of dollars in total host earnings, with a typical host earning almost $3,000² — valuable extra income when living costs are high.

Our growing community

As millions of people from across the world flocked to North America, many took the opportunity to experience being a host or guest on Airbnb for the first time.

More than 150,000 homes across host cities were newly listed on our platform³, helping cities welcome more visitors while providing an economic uplift for the local community.

And around one in seven guests who booked a World Cup stay was a first-time Airbnb user⁴ — with many experiencing the excitement of the tournament in local homes and communities they might otherwise have missed.

Demand and affordability

With bookings during the tournament costing an average of less than $250 a night⁵, affordability was likely a key reason why guests chose Airbnb for stays during the FIFA World Cup.

This was especially true for families and groups, who accounted for over 40% of tournament-time stays in host cities⁶.

Airbnb enables families and groups to stay together in larger listings — avoiding the cost of booking multiple accommodations — and provides access to amenities like kitchens, gardens, and communal spaces they might not find elsewhere.

Affordability may also have encouraged more Gen Z guests, who accounted for almost 40% of guests who booked World Cup stays in host cities, to choose Airbnb⁷.

Stays beyond the tournament

Many guests chose to expand their trip of a lifetime beyond tournament host cities.

Around one in five guests who booked tournament-time stays also booked an additional stay in at least one other city in Canada, Mexico, or the US⁸, helping them discover more of the region while generating benefits for more hosts and communities.

Juan David Borrero, Global Head of Partnerships, said:

“The FIFA World Cup brought millions of guests to Airbnb and created real economic opportunities for hosts and local communities across North America. It was incredible to see so many people open their homes and welcome fans from around the world. We’re excited to do it all again for the FIFA Women’s World Cup next year.”