NPFL Strikes Landmark Deal With Murphy Ben International

The Nigeria Premier Football League (NPFL) has signed a major sports business partnership with the Nigerian multimedia and digital entity, Murphy Ben International (MBI). The deal’s main focus will be to highlight the top Nigerian competition and change how the tournament is consumed by viewers.

The agreement between the two bodies will have some selected NPFL games live-streamed on YouTube in order to expand the reach and commercial appeal of the competition. Fans across the world can watch matches live by using their mobile phones, televisions, tablets, and other internet-connected devices.

The arrangement has been finalised after a series of strategic discussions between the management of NPFL and MBI. Meetings concluded in the Nigerian capital city, Abuja. Both bodies, through this deal, will be looking forward to assisting the league players by giving them worldwide limelight, helping them to show their impeccable football skills.

The NPFL Chairman, Otunba Gbenga Elegbeleye, is highly positive regarding this media deal. He is highly optimistic about this new plan, which can fetch not only worldwide attention but also create new revenue prospects and commercial opportunities for the clubs playing in the league. According to Elegbeleye, this remarkable agreement will revolutionise the whole story of NPFL with the professional commentary, graphics, replays, and user-generated content that aims to make the spectators feel the energy of the stadium inside their respective comfort homes.

Similarly, the MBI director for corporate affairs, Chioma Obioke, has shown her immense pleasure after this deal. She said that the collaboration will make the tournament more commercially viable and will bring a big chunk of the global audience to the league. Founded in 2009 by Murphy Anawana, Murphy Ben International looks forward to bringing entertainment in the form of African storytelling worldwide. The company is currently headquartered in Lagos, Nigeria.