Levi’s Get Hyped For World Cup With New Eng…
In an exciting World Cup fashion collaboration, iconic denim brand Levi’s has dropped their first-ever England collection, unveiling a line of denim wear ahead of next month’s global showpiece.
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The story
Levi’s has stepped onto football’s fashion stage with the launch of its first-ever England collection, unveiling a denim-inspired capsule ahead of this summer’s FIFA World Cup 2026.
Created in collaboration with the English Football Association, the collection celebrates the energy, pride and identity that define England’s football culture.
According to European outlets, the release forms part of Levi’s broader global football-inspired summer campaign, which also includes collaborations tied to Mexico, the United States and France.
At the centre of the England drop are two standout denim jackets that blend classic Americana with terrace-inspired style. A light-wash Type II Trucker Jacket features bold graphic artwork across the back, while a darker Type III design carries the iconic Three Lions crest subtly embroidered onto the chest.
The collection is rounded out with red longline shorts, a bandana and a tote bag—pieces designed to merge football fandom with everyday streetwear appeal.
To bring the campaign to life, Levi’s tapped into London’s creative scene, featuring young voices from vintage label 194 Local in the collection’s imagery.
The campaign celebrates the diversity and personality behind England’s supporters, spotlighting the culture surrounding the game as much as the sport itself.
The Levi’s x England collection is available now online and through selected Levi’s retail stores, arriving just in time for fans looking to carry football style into the summer season.
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