Essity to acquire Kenvue”s feminine care business in Brazil for $284 million
Purchase includes manufacturing equipment and three brands generating BRL 800 million ($156 million) in annual sales.
Essity has entered into an agreement to acquire Kenvue’s feminine care business in Brazil, including the market-leading brands, for a purchase price of $284 million on a cash and debt-free basis, according to Essity.
The acquisition is structured as an asset purchase from certain Kenvue subsidiaries and includes ownership of the brands for sanitary pads, liners and tampons, as well as related manufacturing equipment in Brazil. For the twelve-month period ending June 30, 2026, the acquired business had net sales of approximately BRL 800 million with good profitability.
Ulrika Kolsrud, President and CEO of Essity, stated that the acquisition establishes a strong position in feminine care in Brazil and marks another step in the company’s strategy to grow in its most value-creating categories, with Brazil representing a significant growth opportunity in hygiene and health where Essity already holds a leading position in incontinence products.
The transaction is subject to regulatory approval in Brazil and other customary closing conditions as well as the completion of the Kimberly-Clark and Kenvue transaction, and is expected to close during the Q2 2027.
Essity is a fast-growing global player in feminine care, offering a broad portfolio of sanitary pads, liners, tampons, intimate soaps, intimate wipes and leakproof apparel under market-leading brands.