Egypt: 2026 Premier Partner | WTM London Hub

At last year’s Arabian Travel Market, VIDEC and Cambon Partners presented some research into the specifics of the Egyptian online travel market in a benchmarking study which also covered GCC countries.

The total Egyptian air market value is skewed downwards, in dollar terms, by a currency depreciation as part of an arrangement with the IMF. However, volumes in percentages are quite revealing, pointing to the potential ready to be unleashed through the offline-to-online shift.

Projections for 2026 suggest that only 16.3% of air booking value will be transacted online, with modest growth bringing the volume to 18.3% by 2028. By channel, OTAs and airline.com (web, mobile, app) will each account for 8% in 2026; by 2028 OTAs will be outperforming airline.com at 9.6% and 8.6% respectively. Offline channels will account for around 70% in both years, while corporate bookings through the GDSs, which cover online and offline agents, accounts for around 11%.

Hotel bookings online outperform air but offline remains the dominant channel. In 2026, online penetration is tipped to come in at 22%, climbing to 24% in 2028. Unlike air, there is clear daylight between OTAs and hotel.com – in 2026 the share of their total hotel market will be 18% and 4% respectively, growing to 19% and 5% in 2028.