Como Players Deliver Pizza To Fans In Creat…

Serie A club Como 1907 found a unique way to launch their new 2026/27 home kit, and instead of a traditional reveal, the Serie A club teamed up with a local pizzeria to deliver the strip to fans.

Check it out!

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The story

Italian side Como 1907 has delivered one of the most creative kit launches of the season, swapping the traditional photoshoot for pizza deliveries that left unsuspecting supporters with an unforgettable surprise.

To unveil their new 2026/27 home jersey, the Serie A club partnered with a local pizzeria, with captain Lucas Da Cunha, defender Jacobo Ramón and winger Jesús Rodríguez taking on delivery duties across the city of Como.

Fans expecting a fresh pizza instead found an extra treat waiting inside the box: the club’s brand-new adidas home shirt.

The imaginative campaign perfectly captured Como’s growing reputation as a community-focused club, bringing players and supporters together in a memorable way while celebrating one of the city’s most iconic traditions.

The 2026/27 home kit was designed by the three stripes in collaboration with Como’s Chief Brand Officer, ‘Rhude’ fashion designer Rhuigi Villaseñor. The jersey will be worn throughout the upcoming Serie A, Coppa Italia and UEFA Champions League campaigns.

Staying true to the club’s identity, the new strip features Como’s signature blue base, enhanced by subtle tonal pinstripes that add a modern touch to a classic look. 

A timeless polo collar with multicoloured trim is complemented by matching sleeve cuffs, while the iconic white Adidas three stripes run along the shoulders. White sponsor branding from Revolut and the Adidas logo complete the clean, elegant design.

By blending football, fashion and local culture, Como’s pizza-themed launch has quickly become one of the standout kit reveals of the year, proving that sometimes the best surprises arrive in a pizza box.

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