Cadillac Announces Official Pre-Sales Period Start In Brazil
General Motors has just announced the official pre-sales period start for Cadillac in Brazil, six months after the introduction of the luxury brand in the South American country.
The automaker’s flagship luxury brand will be taking reservations this month, ahead of the first vehicles’s arrival in the country’s dealerships around the time of the Formula 1 Brazilian Grand Prix in early November. This new phase continues Cadillac’s gradual launch in the Brazilian market with part of its global lineup of fully electric vehicles.
“The initial pre-sale phase was designed for a personalized approach and special access to the Cadillac experience, with customers who share the brand’s vision of innovation, design, and exclusivity,” said Cadillac Director for South America, Nancy Serapião. “We want the first owners of the brand in Brazil to experience something worthy of Cadillac vehicles and feel part of this historic moment in the country,” she added.
Specifically, Cadillac’s pre-sale period in Brazil will begin with an exclusive number of Cadillac Lyriq and Cadillac Vistiq crossovers, which will inaugurate the brand’s product portfolio in the local market. Both models have been configured to meet the needs of local customers, with technical details to be announced when reservations open through the brand’s official channels.
In fact, the company states that Cadillac has a list of priority customers who have already expressed interest since the announcement of the brand’s arrival in Brazil in March, and they will be the first to have access to the initial phase of operations and pre-sales in the country. They will also have priority access to the opening of the Cadillac experience centers in São Paulo, Curitiba, and Brasília, where formal deliveries will take place upon completion of the reservations.
Cadillac’s pre-sale period in Brazil will begin during the third week of September on the brand’s official website in the country, and will remain active for several weeks until deliveries begin in November. This initiative is part of the luxury brand’s gradual entry into South America’s largest country, offering a global portfolio, specialized operations, and a high-level customer service experience through its network of official Experience Centers.
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