Yelp data reveals United States’ fastest-growing coffee brand
Data from crowd-sourced business reviewer Yelp has revealed a coffee business as the fastest-growing brand in the United States (US), with 7 Brew seeing a 244 per cent growth in consumer interest on the platform.
The third annual list of the Fastest Growing Brands spotlights the 50 companies in the country that saw the largest increases in growth and consumer momentum over the past year.
It does so by analysing new locations, search volume, and engagement trends across the platform.
7 Brew, which uses a model that has no interior seating for lobby – just a drive thru window – was one of four coffee-first brands to feature in the top 50. Black Rock Coffee Bar (eighth), Scooter’s Coffee (13tH), and Dutch Bros (38th) also featured.
Smoothie King and Sonic Drive-In are the other beverage-forward concepts to feature, while Paris Baguette also features.
The list also assesses the fastest growing brands in four major regions of the US – the Northeast, South, Midwest, and West.
Black Rock has been reported as the second-fastest growing brand in the West, while Dutch Bros placed second in the South and third in the Midwest. 7 Brew is fifth in the Northeast.
The data suggests café company Paris Baguette as the fastest-growing brand in the Northeast, and the fourth-fastest in the South.
VP, Head of Enterprise at Yelp, Sarah Chang, says customisation is king in the current QSR F&B landscape.
“Value has evolved. It’s no longer just about price—it’s about what a brand gives you in return for your attention and your time,” she says.
“The fastest growing brands deliver joy for every dollar spent. They give consumers control, whether that’s countless drink combinations, a bookstore where every shelf feels hand-picked, or a chicken sandwich customised to your exact specifications. Personalisation is what’s driving loyalty today.”