Royal Van Zanten introduces new chrysanthemum varieties at event in Colombia

From 22 to 24 July 2026, Royal Van Zanten will open the doors of its showcase location in Puente Piedra, Madrid – Cundinamarca, welcoming chrysanthemum growers from the Bogotá Savanna region, where dedication to flowers is at the heart of everything the company does.

Following a rigorous selection process and continuous development efforts, Royal Van Zanten has created this event to introduce its new chrysanthemum varieties. These varieties combine strong cultivation performance with characteristics that align with current market trends and customer needs.

Visitors are invited to discover, experience and connect with the emotions that only flowers can express. Through every stem, Royal Van Zanten aims to inspire new ideas, tell new stories and open new possibilities for creativity and floral design, alongside Alstroemeria and Statice.

Special edition for flower growers and exporters
When the right expertise meets a passion for flowers, new varieties come to life. The Flower Times is Royal Van Zanten’s latest catalogue, featuring new varieties developed for the Bogotá Savanna region. New colours and market segments are emerging, shaping the next generation of chrysanthemum varieties, while a wave of innovation in breeding, design and variety development is creating new opportunities for the floriculture industry.

In full bloom – the perfect time to visit
Royal Van Zanten’s chrysanthemum showcase will be in full bloom, offering the ideal opportunity for visitors to experience the company’s newest introductions firsthand. The event will take place at Finca La María, Colibrí Flowers, in Puente Piedra, Madrid – Cundinamarca, Colombia, from 22 to 24 July 2026. The showcase will be open to visitors from Wednesday to Friday, between 7:00 and 15:00.