NPFL Secures $7.5m EuroMatch Title Sponsorship Deal

The Nigeria Premier Football League board has secured a new three-year title sponsorship agreement with Poland-based investment group EuroMatch, signing a deal worth $7.5m to end the league’s decade-long wait for a title sponsor.

The deal, unveiled by the NPFL board on Wednesday in Abuja ahead of the 2026/27 season, which begins on Friday, is valued at $2.5m annually, with 60 per cent of the yearly sponsorship proceeds, amounting to $1.5m, allocated to the league’s 20 clubs.

EuroMatch Group is a Warsaw-based private investment and technology company focused on the global regulated gaming industry.

According to information on its website, the company’s business is built around developing and scaling technology ventures, gaming infrastructure and brands serving regulated international markets. Its portfolio includes Euromatch, a consumer-facing B2C sportsbook brand, and GB2B, its B2B gaming technology platform for licensed operators.

The group says it has licensed gaming operations in Nigeria and Kenya, while pursuing regulatory approvals in additional markets, including Mexico, Brazil, South Africa, Ethiopia and Mozambique. It aims to establish a presence across seven regulated jurisdictions as part of its international expansion strategy.

EuroMatch’s arrival marks the return of a title sponsor to Nigeria’s top-flight league for the first time since Globacom’s sponsorship ended in 2016.

The final Glo sponsorship agreement began in the 2012/13 season and ended after the 2016 Super Four competition. The partnership followed Globacom’s earlier involvement with the Nigerian top-flight and represented the league’s most prominent title sponsorship arrangement before the position was left vacant.

Following the end of the Glo agreement, the League Management Company, which was then responsible for the competition, opted for a multi-sponsor approach rather than immediately replacing the title sponsor. Official league documents subsequently stated that the competition would revert to the NPFL name until a new title sponsorship agreement was secured.

With 60 per cent ($1.5m) of the annual $2.5m sponsorship revenue going to the clubs, the 20 teams will collectively receive approximately N2.019bn each season, based on an exchange rate of N1,344 to the dollar.

While the sharing formula among the clubs is still unknown, it could be influenced by the National Sports Commission’s proposition that the league champions will earn N1bn in prize money beginning from the 2026/27 season.

NPFL Chairman Gbenga Elegbeleye said the partnership would have a positive impact on the salaries and general welfare of NPFL players.

“What we need is more visibility for the league. On our own part, we will continue to move on. Every season we are going to get about $2.5m from EuroMatch for three years, that is $7.5m. That will help us in increasing the players’ wages and we are going to tell the clubs. The clubs will get 60 per cent of what we are doing and this must reflect in the welfare of our players,” he said.

Group Chairman of EuroMatch Group, Sadi Semih, said the company viewed the three-year agreement as a strategic investment in Nigerian football.

He said the group was committed to working with the NPFL and other stakeholders to ensure that the partnership delivered sustainable value and increased the international visibility of the league.

The new campaign is scheduled to begin on Friday with a South-West derby between five-time champions Shooting Stars and newly promoted Inter Lagos at the Lekan Salami Stadium in Ibadan.