Morocco’s tourism sector reaches record inflows with 9.4 million visitors in first half of 2026

RABAT – Morocco welcomed nearly 9.4 million visitors during the first six months of 2026, marking a 6% increase compared to the same period last year, according to data from the Directorate of Financial Studies and Forecasts (DEPF). This expansion is supported by solid performance across multiple market segments, particularly international tourists and Moroccans residing abroad, whose arrivals represent a substantial share of total border crossings.

The positive momentum is equally reflected in the Kingdom’s classified tourist accommodation establishments. Overnight stays recorded sharp, sustained increases throughout the first two quarters of the year, jumping by 23.5% in the first quarter and 21.2% in the second quarter. These metrics confirm robust visitor attendance and durable demand across leading national destinations.

While traditional tourism hubs such as Marrakech and Agadir continue to capture a major share of total industry activity, emerging regional centers are actively strengthening their market presence. A national focus on expanding seaside, cultural, sports, and ecotourism offerings is driving new interest toward northern Morocco, Dakhla, Fez, and Meknes.

This surge in visitor traffic has yielded a notable rise in financial returns for the sector. By the end of May 2026, travel revenues reached approximately 53.8 billion dirhams, representing a 14.6% year-on-year increase. Because revenue growth has outpaced overall arrival numbers, the sector’s contribution to national foreign exchange reserves and the balance of payments has strengthened considerably.

The continuous performance gains are underpinned by targeted air connectivity initiatives.

The Moroccan National Tourism Office (ONMT), commercial airlines, and industry stakeholders have deepened strategic partnerships to expand direct flights to the Kingdom. New air routes and expanded seat capacities now link an increasing number of Moroccan cities directly to key European and global source markets, aligning with a broader sector roadmap focused on diversifying into desert, cultural, business, and nature-based tourism.