Morocco’s call center union demands job protection

CASABLANCA, MOROCCO — Morocco’s call center workers’ union submitted a formal memo to the government on September 2, demanding a national retraining program and protective measures for up to 50,000 jobs exposed by France’s new telemarketing consent law.

According to Morocco World News, the National Federation of Call Centers and Offshoring Professions, affiliated with the Moroccan Labor Union (UMT), documented the first round of operator closures in Casablanca on August 27, 2026, less than three weeks after the French law took effect.

French consent law exposes Morocco’s heavy dependence on French-market telemarketing

Morocco’s contact center and business process outsourcing (BPO) sector employs approximately 90,000 workers, with roughly 80% of the industry’s revenue tied to the French market.

France’s consent law, which took effect on August 11, 2026, requires consumers to opt in explicitly before receiving telemarketing calls, a change that directly disrupts the volume-based contracts underpinning most Moroccan call center businesses serving French clients.

The Ministry of Employment estimated between 40,000 and 50,000 jobs are potentially exposed by the French law’s impact on call volume, while the federation’s own estimate put losses already incurred at approximately 10,000 positions as of September 2, 2026.

“We already have companies closing and workers who find themselves overnight without a job and sometimes without their rights,” said Ayoub Saoud, Secretary General of the National Federation of Call Centers and Offshoring Professions.

Union calls for retraining program and permanent AI dialogue before layoffs

The federation’s September 2 memo called for urgent tripartite dialogue among government, employers, and workers to revise Morocco’s offshoring strategy by 2030 and implement a national retraining program before any technology-linked layoffs take effect.

The federation also demanded worker representation on Morocco’s Technical Committee for Offshoring and a requirement that public subsidies to BPO operators be linked to commitments on job retention, training standards, and working conditions.

“Workers with ten or fifteen years in call centers cannot be told overnight to find another job and need income during any training period,” Saoud added.

Outsourcia, whose founder Youssef Chraibi chairs the Federation of Major Employers in Outsourcing (FMES), redeployed approximately 150 affected staff after the law took effect and expects a net gain of around 300 roles as operations pivot to non-telemarketing contracts.

For outsourcing operators and buyers with offshore delivery in French-language markets, Morocco’s contraction demonstrates how concentrated market exposure can transmit a single regulatory change across an entire national sector.

The union’s demand for pre-emptive retraining rather than post-layoff assistance reflects a shift in labor strategy across offshore markets where AI-driven restructuring is expected to move faster than conventional workforce adjustment programs can accommodate.

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