Morocco showcases its new tourism development model in Paris

At a seminar held on the sidelines of the «IFTM Top Resa» trade show in Paris, the Moroccan National Tourism Office highlighted the pillars of the Kingdom’s tourism development model, alongside Tahiti and Saudi Arabia’s AlUla.

In a statement, the office said Morocco has entered a new phase of tourism growth, after recording a 6% rise in arrivals and a 16% increase in revenues in the first half of 2026, driven by European markets and stronger air connectivity.

The office’s Director General, Achraf Fayda, stressed that the Kingdom aims to showcase the diversity of its 12 regions by promoting new destinations and experiences, such as Ouarzazate, the Sahara, Dakhla, and the High Atlas, helping ensure a better distribution of tourist flows and revenues.

Morocco’s model is also built on a culture of hospitality and the modernization of hotel infrastructure, airports, and transport services, in preparation for the 2030 milestones, while anticipating the impact of visitor flows on the most popular destinations, particularly Marrakech.

By 2030, Morocco aims to strengthen tourism’s role in job creation, territorial development, international visibility, and the energy transition.