LiveMode Opens Landmark Commercial Program for the FIFA Women’s World Cup Brazil 2027, Which It Will Broadcast in Brazil and Portugal
The sponsorship program unveiled this week in São Paulo, Brazil, arrives weeks after the 2026 FIFA World Cup Final delivered the largest audience ever recorded in the country, with CazéTV’s peak audience growing 324% over a 7.65% for broadcast television
SAO PAULO, July 27, 2026 (GLOBE NEWSWIRE) — LiveMode is now selling to the advertising market the sponsorship program for the FIFA Women’s World Cup Brazil 2027, the tournament the company will broadcast free-to-air in Brazil through CazéTV, its creator-led YouTube channel. For the first time ever, the world’s biggest women’s sporting event will be held in Brazil, from June to July next year, with all 64 matches streamed live on CazéTV. The company also acquired the rights to broadcast the competition in Portugal through LiveModeTV.
The commercial program was presented to the industry at Mercado Livre Arena Pacaembu, in São Paulo. Official FIFA sponsors will receive priority access to the commercial packages, which include social media image-rights activations within exclusive usage windows, bespoke branded content, and premium sponsorship integrations, all delivered in the editorial style that has made CazéTV one of Brazil’s most successful sports media brands. Coverage will also feature dedicated programming, original content, and fan experiences built around the tournament.
“CazéTV arrives at the 2027 World Cup backed by the experience of broadcasting the world’s biggest sporting events over the past several years,” said Christian Mutzig, partner at LiveMode. “That experience will allow us to tell the most compelling stories a World Cup in Brazil can offer, the stories that give personality to every national team, every match, and every day of the tournament. The brands that choose to partner with us will be at the center of those narratives. That’s where we want to be, and where they’ll want to be as well.”
A record Final, and where the audience came from
The commercial launch follows a men’s World Cup that reset the audience ceiling in Brazil. The peak audience for the 2026 FIFA World Cup Final grew 51.7% over 2022, with the combined number of households and connected devices rising simultaneously across broadcast television and streaming from 34.85 million to 52.86 million, the largest audience ever recorded for a World Cup Final in the country.
CazéTV’s peak concurrent viewership on YouTube more than quadrupled this tournament, from 4.85 million to 20.56 million connected devices, a 324% increase, while the combined audience of the two broadcasters carrying the tournament on television grew 7.65%. Reach followed the same pattern, for which in the final match alone, CazéTV captured 38.72 million unique accounts, up from 8.73 million in 2022, a 344% gain.
Crédito: Link de origem