Colombia’s Pérez & Co appoints new partner

This move consolidates the firm’s growth and expands its service offerings into sectors linked to intellectual property, the creative industries, entertainment, and new technologies.

With over twelve years of professional experience, Julián joins Perez & Co. to launch and lead the intellectual property, entertainment law and new technologies practices. These areas address the transformation of industries where intangible assets, content, innovation, and technology play an increasingly significant role in business models.

Julián’s arrival also marks a new phase in the evolution of Perez & Co., which, since its inception in 2024 has solidified a boutique firm model based on personalized advice, specialized expertise, and pragmatic legal solutions.

The firm maintains practices in dispute resolution, litigation, arbitration, insolvency, insurance and reinsurance, corporate law, class action, and civil and product liability, among others.

For Christian Pérez, founding partner of Perez & Co., Julián’s appointment reflects both the firm’s evolution and its commitment to supporting clients in rapidly transforming industries. “We are pleased and excited to welcome Julián as a new partner to launch and lead our new IP, entertainment and new technologies practices,” he said.

“I had the pleasure of working alongside him several years ago, and I know firsthand not only his exceptional qualities as a lawyer and his pragmatic approach but also what an excellent person he is. Julián shares our firm’s core value of always putting the client’s business first.”

Julián has spent a significant part of his professional career working in the fields of intellectual property, copyright, and entertainment law. His experience encompasses litigation, contract negotiation and structuring, the creative industries, audiovisual content, digital platforms, and work with artists and record labels, among other areas. He has also worked on matters related to technology, advertising, and trademark portfolio management.

 His arrival at Perez & Co. coincides with a time of international recognition for his professional track record.

For Julián, joining the firm presents the challenge of building a practice that combines legal specialization with a deep understanding of business and the transformation currently reshaping the creative and technology industries:

“Becoming a partner at Perez & Co. offers the opportunity to apply my experience and passion for IP, entertainment and new technologies to a firm that shares my vision of providing personalized, strategic, and business-oriented counsel,” Julián said.

“I am taking on the challenge of consolidating a practice that goes beyond merely protecting rights; it will help our clients create innovative strategies to maximize the value of their intangible assets. I am excited to team up with Christian again; his approach to dispute resolution, combined with my perspective on highly innovative industries, yields unique solutions that address current market needs.”

With this addition, Perez & Co. expands its capacity to serve companies and professionals in sectors where law, technology, content, and business converge, while continuing to strengthen its model as a specialized, client-focused firm. Julián Ruiz’s arrival is part of Perez & Co.’s ongoing growth, which seeks to combine partner expertise with new legal capabilities to meet the needs of local and multinational companies and support them in increasingly complex matters.