AmaZulu & Amstel Join Forces For Landmark B…
Amstel Lager and AmaZulu FC have joined forces in a new partnership, with the beer brand to appear on the sleeve of the oldest club in the PSL’s playing jersey.
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The story
Amstel Lager has been unveiled as a new AmaZulu FC sponsor, signalling an exciting new chapter for the oldest club in the PSL.
Unveiled during The AmaZulu Experience at Moses Mabhida Stadium, the partnership marks a significant step for Amstel in KwaZulu-Natal, making Usuthu the second PSL club partnered by the European beer brand.
Amstel’s partnership with Usuthu also celebrates the pride, passion and cultural identity surrounding AmaZulu FC and its supporters.
At the heart of the partnership is a shared commitment to the supporters and communities that make AmaZulu FC what it is.
Together, Amstel and AmaZulu promise to create meaningful experiences that celebrate the club’s story, bring fans closer to the moments they love and deepen their sense of belonging and, importantly, bring the game closer to fans through activations and an elevated matchday experience.
“AmaZulu FC is more than a football club. We carry a proud history and responsibility to the people who have built and supported this club across generations,” noted Sandile Zungu, AmaZulu FC’s club president.
“In Amstel, we have found a partner that respects that legacy and shares our ambition for the future. This partnership is about creating meaningful value for our supporters, strengthening our connection with our communities and continuing to build a club that the entire Usuthu family and nation can be proud of,” added Zungu.
“Amstel comes together with AmaZulu FC to celebrate the powerful bonds that football creates,” stated Boipelo Malao, Mainstream Beer Category Lead for Amstel Lager.
“We share a belief that the moments that matter most are built through genuine connection, care and consistency. By bringing our commitment to quality to the experiences supporters share, on matchday and beyond, we want to honour the pride of the Usuthu family and create golden moments that bring people closer together.”
Watch highlights from the event below:
The collaboration also builds on Amstel’s growing presence in football and its focus on making the game more rewarding for fans. Matchday activations, fan-led initiatives and community-centred storytelling will give the relationship an authentic expression that resonates with AmaZulu FC’s audience.
The partnership will roll out across the season through supporter engagement, matchday activity and content that celebrates the club’s heritage, culture and community.
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