Yayehyirad Alamrew, the Shadow Lyricist Who Shaped Sound, Identity, Dies at 66

On January 3, 2025, Yayehyirad passed away, and his burial at Holy Trinity Cathedral Church marked the end of what many consider a classic creative era. Yet, his influence persists in timeless songs, enduring brand names, and public campaigns that remain fresh in people’s minds.

His sister Hirut remembers him as a trustworthy ally through difficult moments. People in the advertising industry recalled how he could distill complicated ideas into simple, memorable phrases. His approach to the cultural scene was similarly inclusive, reintroducing once-forgotten musicians to new audiences and inviting diaspora voices to the stage. By blending heritage with modern progress, he showed that patriotism and change need not stand in opposition.

His legacy is woven into collective memory. Lyrics he enlivened still echo in cafés and homes. Brands he helped name draw strength from his linguistic flair. Campaigns he shaped continue to guide public thinking, whether about road safety or health. He rarely stood at centre stage, trusting that meaningful art speaks for itself.

In an age when recognition is loudly pursued, his life shows a different path, one where authentic creativity, driven by genuine concern, can transform a society even from behind the scenes. According to Zelalem, Yayehyirad never seemed disturbed when his works were mistakenly credited to others. He took satisfaction in seeing the final products resonate, convinced that their real value lay in reaching listeners.

Those who knew him speak of a man who combined optimism, talent, and devotion to Ethiopia. Though his name did not always appear on marquee billboards, his imprint was unmistakable, serving as a quiet reminder of the power of compassion and vision in shaping society’s cultural heartbeat.

PUBLISHED ON
Mar 09, 2025 [ VOL
25 , NO
1297]

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