Renowned business mentor and author PG Geldenhuys has announced the launch of his new book, “Boks to Business”. In this tactical book, Geldenhuys, a seasoned executive coach and global keynote speaker specialising in high-performance business strategies, offers business leaders a powerful framework for navigating today’s economic challenges through the principles that transformed South African rugby into a world-dominating force.
While businesses nationwide face mounting pressure to adapt, history shows that periods of economic uncertainty often separate visionaries from victims. The businesses that will not merely survive but thrive are those willing to remain aligned with their core purpose while pivoting swiftly to meet changing market demands.
Transforming Rugby Principles into Business Success
Just as the Springboks kick off their crucial alignment camps to prepare for international competition, South African businesses must now rally their teams around unified strategies to face mounting economic pressures. “Boks to Business” provides the playbook for this critical alignment process, introducing readers to the innovative “Bomb Squad Operating System” (BSOS)—a nine-part framework inspired by the Springboks’ remarkable turnaround under coach Rassie Erasmus.
“The same principles that helped the Springboks overcome seemingly insurmountable obstacles can revolutionise how businesses respond to adversity,” explains Geldenhuys, whose extensive experience coaching executives and entrepreneurs has given him unique insight into organisational transformation. “This isn’t just another business book, it’s a tactical guide for turning potential into performance through perfect alignment.”
With its practical approach to implementation, each chapter translates rugby lessons into actionable business strategies, supported by compelling case studies from South African success stories like Yuppiechef and Silulo Ulutho Technologies, alongside global innovators like Elon Musk and Steve Jobs. The book specifically serves rugby and sports enthusiasts looking to apply championship-level thinking to their business challenges.
Transformational Narratives
The narrative interweaves two powerful transformation journeys: Adrien Erasmus, who after witnessing his father’s sudden death during a pivotal match, rejected corporate security to build Warp Development into a global IT powerhouse; and Johan “Rassie” Erasmus, who pivoted from sidelined player to revolutionary coach, rescuing the Springboks from disarray and leading them to unprecedented success.
Today, as calls intensify for changes to the Springbok squad structure and Rassie navigates multiple player injuries by transforming apparent weaknesses into advantages, his leadership philosophy offers timely lessons for the business community. Post-budget speech anxieties have many executives questioning their direction, yet “Boks to Business” demonstrates how true alignment, where vision, values, and execution harmonise perfectly thus creating resilience that thrives on disruption.
The book’s essential message mirrors what makes the Springboks world champions: exceptional talent means little without cohesive culture; setbacks provide the foundation for revolutionary growth; innovation succeeds when anchored to core strengths; and true leadership requires making difficult decisions that prioritise collective success over individual comfort.
As Siya Kolisi noted during the recent Springbok alignment camp, “It’s about getting everyone on the same page, understanding our goals and how we’ll achieve them together.” For business leaders facing today’s economic headwinds, “Boks to Business” delivers the strategic framework to do exactly that, making it an essential addition to any forward-thinking executive’s library.
Boks to Business is available on Amazon and Kindle. For more information please visit https://www.pgtops.com/boks-to-business. To read more about PG Geldenhuys please visit https://www.linkedin.com/in/pgtops/.
3 Copies of ‘Boks to Business’ are up for grabs!
Simply complete your info as below to enter. Winners will be notified via email or telephone.
T&Cs: This giveaway is open to those residing in South Africa only. Prize is not exchangeable for cash. Entries close 21 May 2025.
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