WIN Business Books By Award-Winning Business Coach Kathi Hyde

On Apr 2, 2025

International award-winning business coach and industrial psychologist Kathi Hyde has just released her second book, Just Whose Business Is It? Introducing 10 Business Owner Types: Find and Fix Yours to Secure Proper Profitability and a Successful Exit.

This fresh, insightful guide introduces readers to ten common business owner types and provides actionable strategies for transforming their businesses into sustainable, profitable, and saleable assets.

Drawing on her three decades of experience, Kathi has identified archetypes like the ‘Rock Star,’ the ‘Caged Bear,’ and the ‘Ostrich,’ and helps business owners understand how their owner-type behaviours impact every aspect of their businesses. Through relatable stories—including her own—readers discover the origins of these patterns, how they show up in different areas of the business, and practical steps to overcome the challenges that these behaviours create.

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“In my experience, not enough business owners recognise or appreciate the influence of who they are, their personality type, and the emotional baggage they carry into the business they create and the success they experience. Serial entrepreneur, founder and former CEO of Moz, Rand Fishkin, agrees that our strengths, weaknesses, character, and beliefs shape the businesses we build. He stresses that such founder ‘baggage’ is unavoidable and that ‘trying to build a business that doesn’t reflect who you are is like asking an artist to create something without using his technique or aesthetic’. While it’s hard to hold up a mirror that doesn’t always make us look good and may expose our character flaws and weaknesses, it is necessary. I would go further and say it’s critical,” says Kathi.

Whether you’re navigating growth, facing burnout, or planning your exit, Just Whose Business Is It? is designed for:

Owners doing well but struggling to break through limitations or sustain success.
Time-poor entrepreneurs stretched too thin.
Business owners scaling up or grappling with runaway success.
Those unable to step away from their business for significant periods.
Entrepreneurs adapting to market changes or unexpected challenges.
Owners earning money but questioning, “At what cost?”
Anyone wanting to step back, exit, or sell but feeling stuck.

Kathi lays out the Gold Standard for what a sustainable, profitable, and saleable business should look like. With clear principles, practical advice, and engaging real-life examples, readers will gain the tools they need to achieve lasting success and prepare for the retirement or exit they deserve.

Just Whose Business Is it? comes off the heels of Kathi’s successful first book, PEACE by Piece – a Practical Guide to Stepping Up or Starting Over in Business and in Life. Written for earlier-stage business owners needing to step up or start over, PEACE by Piece earned a Reader’s Choice Gold Medal.

Both books are available on publisher.co.za, Amazon or on the shelves in Exclusive Books. Published by Quickfox Publishing, they are available in paperback, ebook and audiobook format. Kathi Hyde can be emailed at hello@buildingbestbusiness.com.