Valencia Seshoene: “Being part of Media Teams for Women’s Teams has been an Eye-Opener”
With the exponential growth of women’s sport, teams have had to ensure their players are getting the necessary exposure. Valencia Seshoene, a media and PR expert, has been key in bringing the spotlight on these matters.
The consultant has been at the forefront of various women’s teams, bringing the latest news and social media to their fans.
The sportswomen of South Africa are some of the most hardworking and dedicated individuals in sport and Seshoene says being able to share their stories has taught her some valuable lessons.
“Being part of the media teams for a few women’s teams has been such an eye-opener in the best way. It’s taught me the power of storytelling—especially in spaces where women haven’t always had the spotlight. Working closely with these teams, I’ve seen firsthand how passionate, talented, and driven these athletes are, and how much their stories deserve to be heard.”
PR and Social Media Practitioner, Valencia Seshoene
One team synonymous with success is the Bulls Daisies. The Pretoria team is spearheading not only women’s rugby but women’s sport as they continue to strive for equal opportunities for its female players. In doing so, they have stuck to the perfect balance when it comes to gender parity and helping the team perform at its optimum.
Seshoene was privileged enough to be part of the media team for the last two finals which the Daisies went on to win. Their most recent was against Western Province Women in Premier Division final on Saturday, 29 March 2025 at Loftus Stadium.
“It has been an incredible experience being at the forefront and watching the Bulls Daisies lift the trophy two years in a row and working with the team’s social media manager. I am grateful to the team for allowing me to be as creative as I can.”
“It means a lot to me, to be part of finals and have the entire team, from players and management welcome me with open arms as I worked with them. They made my work easier to do,” she added.
Along with her work with the Bulls Daisies, she has been part of the Proteas Women’s U19 2023 T20 World Cricket World Cup campaign and the recent SA20.
Seshoene says being in the women’s and men’s sports media sphere has shown her that there is an effort being made to ensure a level playing field when it comes to the female teams.
“Working in women and men’s sport has elevated me in the sport industry. With women’s sport I have seen changes as to how the game is growing and the workforce put behind the teams, for instance, the Bull Daisies having a United Rugby Championship match played as a curtain raiser for them, and the amount of work we see behind the team’s socials and brand work.”
She went on to say that there has been some headway when it comes to strides being made in the industry.
“I’ve witnessed some amazing advancements in the last several years as a woman working in PR and the media, particularly in the sport sector,” says Seshoene.
“The increasing visibility and acknowledgment of women, both on and off the field in fields when it comes to public relations, journalism, broadcasting, and content creation, has been one of the largest advancements.”
She expressed her excitement that the industry is now more welcoming to women and she feels proud to be a role models for aspiring media professionals.
“It’s incredibly motivating, it reminds me why representation matters—when young girls see women thriving in sport media, it shows them that they can do it too. We’re not just occupying space anymore —we’re owning it and that’s such a beautiful thing to witness and be part of.”
A fascination with the behind-the-scenes action was what intrigued Seshoene and that is what led her to join the world of sports media and PR.
“It began in University sports, I was studying towards a sports degree and I began volunteering to gain some experience.
“What pulled me into the industry was seeing how much happens behind the scenes. I was fascinated by how content is created, how narratives are built, and how media has the power to shape the way people experience sport. I wanted to be part of that.”
From there, matters took a step up in 2019, when Seshoene joined a “Six of the Best” mentorship session led by Kass Naidoo, and her enthusiasm for a start in the industry was unmistakable: “Being part of the gsport internship program in 2019 was a turning point in my journey as a young woman in sport. And it wasn’t just an internship. It was an opportunity to grow, learn, and be part of a movement that celebrates women in sport.”
“I started as a volunteer at gsport, and in 2024, I led the PR campaign for the #GSPORT19 Awards campaign.”
“The #GSPORT19 PR campaign I led last year was both exciting and challenging, and a huge honour,” says Seshoene. “It taught me how to handle a real responsibility, work under pressure and deliver with purpose.”
Stay tuned if—like Valencia—you also have a hunger for success in this field. The #GSPORT20 Awards campaign commences in the next few months, and gsport will be issuing a call for volunteers in the near future.
Main Photo Caption: With the exponential growth of women’s sport, teams have had to ensure their players are getting the necessary exposure. Former gsport Intern Valencia Seshoene, a media and PR expert, has been key in bringing the spotlight on these matters. All Photos: Supplied
Photo 2 Caption: Former gsport intern Valencia Seshoene has been building a successful career in sports media and PR.
Photo 3 Caption: Through her work with major-league sports teams, Seshoene has learned invaluable lessons, as she continues to champion their stories.
Crédito: Link de origem