Tesla experienced significant decline of 49% in the European market during the first two months of 2025.

Tesla experienced a significant decline in electric vehicle sales in Europe, with a 49% drop in January and February 2025 compared to the same timeframe last year, as reported by the European Automobile Manufacturers’ Association (ACEA) , today  March 25.

“This downturn is partially linked to the aging of Tesla’s vehicle models, but analysts also speculate that some consumers may be boycotting the brand due to CEO Elon Musk’s political affiliations. “

Musk’s outspoken support for former U.S. President Donald Trump and his controversial leadership of the newly formed Department of Government Efficiency, which is implementing a stringent cost-cutting strategy, have attracted criticism. This backlash has coincided with incidents of vandalism at Tesla dealerships in the U.S. and a notable decline in the company’s stock value. 

ACEA’s data indicates that new Tesla registrations in the European Union plummeted to 19,046 in the first two months of the year, reducing the company’s market share to a mere 1.1%. February alone saw a 47% decrease in registrations, totaling 11,743 units, despite a 28.4% increase in overall EV sales across the EU, which reached 255,489 units and represented a 15.2% market share

Sigrid de Vries, ACEA’s director general, pointed out the industry’s struggles, emphasizing the necessity for tax incentives and enhanced charging infrastructure as the EU contemplates relaxing emission reduction targets to aid struggling automakers.

In contrast to Tesla’s decline, hybrid-electric vehicles have gained popularity, emerging as the largest market segment with 594,059 registrations in the first two months of 2025, capturing a 35.2% market share, while traditional petrol and diesel vehicles continued to decline, holding 29.1% and 9.7% market shares, respectively, in February.