Steph Curry’s business ventures earn $174 million in annual revenue

Key Points

• Curry’s Thirty Ink posts $173.5M revenue in 2024, with every division, bourbon, media, sports brands, reporting profitability, boosted by Under Armour’s Curry Brand.
• EBITDA hits $144M at Thirty Ink, powered by Curry’s Under Armour deal, which included 8.8M shares valued at $75M and major brand partnerships.
• Stephen Curry earned $100M off-court in 2024, placing him just behind Cristiano Ronaldo on Forbes’ list of highest-paid athletes globally.

Steph Curry is not just dominating the basketball court, he is also building a business empire. While he ranked second only to Cristiano Ronaldo on Forbes’ 2025 list of the world’s highest-paid athletes, Curry’s influence is also being felt in boardrooms and brand partnerships through his business umbrella, Thirty Ink, a nod to his iconic jersey number 30.

Curry Brand lifts Thirty Ink EBITDA

According to CNBC, Thirty Ink generated $173.5 million in revenue in 2024. The conglomerate oversees several of Curry’s ventures, including Unanimous Media, Gentleman’s Cut bourbon, and Underrated Golf and Basketball. Thirty Ink, which brings together all the four-time NBA champion’s business interests, also reported that every division was profitable during the year.

A big chunk of those earnings came from Curry’s partnership with Under Armour, where he serves as president of Curry Brand, the company’s line of basketball and golf gear. Thirty Ink also pulled in $144 million in EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). As part of a 2023 deal, Curry was awarded 8.8 million Under Armour shares, worth $75 million at the time, along with other incentives.

Stephen Curry builds profitable brand empire

“All of our businesses are profitable,” said Suresh Singh, the company’s secretary-chairman. Singh, who helped evolve Curry’s business from SC30 to the more expansive Thirty Ink, said the model is designed with long-term growth and values in mind. “A lot of athlete-led ventures don’t really focus on mission or profit. We do both,” he said. Thirty Ink now stretches into areas like bourbon, sports drinks, and even branding consultancy for other athletes.

That mission — to “elevate the under” — is what drives much of the company’s work. For example, Unanimous Media, which Curry co-founded with Erick Peyton, emphasizes storytelling centered on family, faith, and sports, with a focus on bringing diverse voices to the forefront.

Unanimous Media has been profitable since it launched in 2018. It’s also four years into a first-look deal with Comcast’s NBCUniversal, which owns Peacock. That deal, initially signed for a “high eight-figure” amount, has since been renewed.

Curry’s off-court earnings hit $100 million

Curry’s recent business milestones came on the heels of Forbes’ latest athlete earnings report, which named him the world’s second-highest-paid athlete, ahead of LeBron James and Lionel Messi, but just behind Cristiano Ronaldo, who topped the list with $275 million in total earnings.

Forbes estimates that Curry earned $156 million over the past year. Of that, $100 million came from off-the-court ventures, sponsorships, licensing, appearance fees, and profits from his own businesses.

His on-court earnings came to $56 million. Alongside MLB star Shohei Ohtani, Curry leads the list when it comes to off-field income. LeBron James followed with $85 million, while Lionel Messi brought in $75 million.