Rihanna loses $400 million, but net worth stays above $1 billion

Key Points

• Rihanna’s net worth drops to $1 billion after a $400 million decline due to slower growth across her fashion and beauty ventures.
• Fenty Beauty expands globally, with new launches in China and India, and product reach in over 150 countries through Sephora and online platforms.
• Rihanna diversifies portfolio with Fenty Hair, Savage X Fenty bridal line, and a revived Puma partnership, aiming to sustain long-term brand momentum.

Pop icon and cosmetics billionaire Robyn “Rihanna” Fenty has seen her fortune dip by $400 million following a reassessment of her various businesses, partnerships, and product lines, from makeup and fashion to lingerie and footwear.

Rihanna’s net worth falls to $1 billion

According to Forbes, which recently updated its estimate of her net worth, Rihanna’s wealth has dropped from $1.4 billion to $1 billion. The decline reflects slower growth across her portfolio, a challenge many celebrity-led brands are facing amid changing consumer tastes and tighter margins in the beauty and fashion industries.

Still, Rihanna has not taken her foot off the gas. In April 2025, her lingerie brand Savage X Fenty launched a new Bridal Collection and brought back its popular Body Lava luminizers. The brand also expanded into mascara and created a virtual experience on Roblox in a bid to reach younger audiences and drive engagement.

Fenty Brand expands international sales reach

Rihanna’s major breakthrough as a business figure came in 2017 with the launch of Fenty Beauty, developed in partnership with luxury giant LVMH. By 2020, the brand had pulled in over $550 million in annual revenue and was available in Sephora stores across the U.S., Canada, France, and Australia. Online, it reaches more than 150 countries.

In 2024, Rihanna took on a new challenge with the launch of Fenty Hair. The line taps into the booming global hair care market, which market research firm Technavio expects to grow by $19.6 billion between 2022 and 2027, reaching $107.5 billion. The new venture signals her intention to remain a major player in the industry.

That same year, she also brought Fenty Beauty to China, with products now sold in select Sephora locations in Hong Kong and Macau. This follows the brand’s entry into India and its 2022 debut in Africa, moves that underscore Rihanna’s push to build a global footprint.

Rihanna reigns in fashion and sport

Her reach extends beyond beauty. Rihanna owns a 30 percent stake in Savage X Fenty, which she co-founded in 2018 with TechStyle Fashion Group. The lingerie brand has attracted backing from investors like Marcy Venture Partners and L. Catterton, with LVMH head Bernard Arnault also among its shareholders. A 2021 funding round pushed valuation to $1 billion.

She is also back with Puma. In May 2023, Rihanna revived her long-standing partnership with the German sportswear brand, launching the Avanti sneaker line. Blending Puma’s athletic roots with Rihanna’s personal style, the Fenty x Puma collaboration remains a hit.