Pick n Pay online business achieves profitability from the first time
Pick n Pay’s online business has officially achieved profitability on a “full costed basis,” the South African retailer announced. This significant milestone comes as the company revealed its annual financial statements for the period ending March 2, 2025. The online segment, primarily driven by its asap! on-demand delivery services and grocery delivery partnership with Takealot’s Mr D, has shown sustained “strong growth trajectory.”
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During the 53-week reporting period, Pick n Pay’s online retail turnover in South Africa surged by 48.7% (44.6% over the first 52 weeks). This impressive growth has been instrumental in the online division reaching profitability. Initially, growth was primarily fuelled by company-owned stores, but the asap! platform is now seeing increasing adoption by franchisees, reporting triple-digit growth in the 2025 financial year.
Pick n Pay highlights continuous improvements in key operational metrics, including faster picking and delivery times for its online services. The asap! technology platform underwent a complete rebuild over the past 18 months, culminating in the launch of a new and upgraded asap! app in April 2025. This enhanced app now seamlessly integrates with Smart Shopper and various value-added services, offering customers a state-of-the-art technology platform with new features designed to further fuel growth in the 2026 financial year.
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The online grocery delivery market in South Africa has seen an explosion in activity since the Covid-19 pandemic. While competitors like Shoprite Holdings, with its Checkers Sixty60 platform, have gained an early lead, and other players like Woolworths (Woolies Dash) and Spar (Spar2U) are actively competing, Pick n Pay’s announcement marks a crucial turning point for its digital strategy.
Overall, Pick n Pay reported reduced losses and indicated a business recovery, largely driven by a R1-billion reduction in the trading loss within its core operations. The profitability of its online business is a key factor in this broader turnaround.
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