Old Mutual’s O’mari Hits 1.3M Users In Zimbabwe Fintech Push

Old Mutual’s fintech platform, O’mari, has rapidly gained traction in Zimbabwe, attracting 1.3 million customers since its launch. This success highlights the growing demand for digital financial solutions in underserved markets.

O’mari, a fintech-enabled banking and lending platform, is central to Old Mutual’s strategy to expand its reach and offer innovative financial services.

The company sees O’mari as more than just a digital wallet; it plans to use the platform to deliver additional services like savings, loans, and insurance, creating a comprehensive financial ecosystem.

The platform’s success in Zimbabwe has also opened doors for scaling into other African markets.

Old Mutual aims to replicate O’mari’s model to drive financial inclusion and cater to the evolving needs of customers across the continent.

Fintech, or financial technology, refers to digital tools and platforms that enhance financial services, making them more accessible and efficient. By investing in fintech solutions like O’mari, Old Mutual is positioning itself as a leader in Africa’s digital financial transformation.

While specific details of Old Mutual’s fintech investments are not fully disclosed, the company has consistently emphasized its commitment to leveraging technology to grow its presence and improve customer experiences in Africa.

O’mari’s rapid adoption underscores the potential of fintech to reshape the financial landscape in emerging markets.