Mr Price grows its telecoms segment by launching its own smartphone brand

Retail sales through Mr Price Cellular and Powercell saw a significant increase of 13.2%, reaching R1.3 billion during the reporting period. The company noted that this segment, which operates through 562 store-in-store concepts and 61 standalone stores, continues to show growing profitability.

The introduction of the Salt smartphone line played a key role in these gains. Combined with a high accessories attachment rate of 69%, Salt sales supported improvements in both gross and operating margins. Mr Price views the telecoms segment as a strategic channel to boost customer engagement by leveraging the broader Mr Price brand.

Mr Price’s website lists four Salt devices, with prices ranging from R1,399 to R2,999.

See also

• Salt A45 (R1,399): This most affordable option features a 6.6-inch FHD+ display, 64GB internal memory, and 4GB RAM. It includes a dual 13MP rear camera, an 8MP front camera, a 5,000mAh battery, dual nano SIM support, and 4G connectivity. It’s locked to MTN’s network.
• Salt A77 Plus (R1,899): Stepping up in price, this model offers 128GB internal storage, 8GB RAM, and a 6.6-inch FHD+ display. It boasts a dual 50MP rear camera setup, an 8MP front camera, a 5,000mAh battery, dual nano SIM support, and 4G connectivity. This device is also locked to MTN’s network.
• Salt V50 (R2,799): The V50 features a similar 6.6-inch display, but ups the internal storage to 256GB, while keeping 4GB of RAM. It sports a triple 50MP rear camera, an 8MP front camera, and a 5,000mAh battery with 22.5W fast charging support. It offers dual nano SIM support and 4G connectivity. The Salt V50 is locked to Telkom’s network.
• Salt S60 Pro (R2,999): The most expensive model, the S60 Pro, comes with 256GB internal storage and a significant 10GB of RAM. It shares the 6.6-inch display with other Salt models but stands out with a triple 64MP rear camera setup and a 13MP front camera. It supports dual nano SIMs and 4G connectivity. This top-tier device is locked to Vodacom’s network.

Mr Price’s venture into branded smartphones appears to be paying off, contributing significantly to the company’s overall retail growth and strengthening its position in the telecoms market.