Kerchanshe Group Launches Initiative to Distribute 3 Million Seedlings for Sustainable Coffee Farming and Ethiopia’s Green Legacy

Kerchanshe Group, alongside its charitable arm Buna Qela, has initiated an ambitious program to distribute 3 million improved coffee seedlings to farmers in the Oromia and Southern Nations, Nationalities, and Peoples’ (SNNP) regions. This initiative not only promotes sustainable coffee farming but also aligns with Ethiopia’s national Green Legacy Project, aimed at reforestation and enhancing climate resilience.

The distribution started in Kochere and Bonde, where farmers received improved, sunlight-tolerant seedlings that can yield up to 30 quintals per hectare—significantly higher than the national average. The program then expanded to Adola and Hama Kebele, reaching additional communities with high-yielding, climate-resilient coffee plants. Recently, it entered its second phase in Me’ee Bokko Woreda, with plans for further distributions to benefit thousands of farmers across various districts.
These enhanced coffee varieties demonstrate impressive productivity, yielding up to 62 quintals per hectare with irrigation and 35 quintals per hectare without. Through this initiative, Kerchanshe is committed to advancing and transforming Ethiopia’s coffee production by focusing on both quality and sustainability.

The program is funded by 10% of Kerchanshe Group’s annual profits, which are reinvested into society through the Buna Qela Charity Association. It includes not only the free distribution of seedlings but also training and technical support, equipping farmers with the knowledge needed to plant, nurture, and sustainably harvest their crops.

By integrating commercial expertise with a strong social mission, this initiative exemplifies Kerchanshe Group’s commitment to social impact, environmental stewardship, and economic empowerment. It bolsters the local coffee economy while furthering Ethiopia’s long-term Green Legacy objectives, making a significant difference in climate adaptation, rural development, and the future of Ethiopian coffee.

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