Kerchanshe Group Launches 3 Million Seedling Distribution Initiative in Support of Sustainable Coffee Farming and Ethiopia’s Green Legacy

Kerchanshe Group, in collaboration with its charitable wing Buna Qela, has launched a bold initiative to distribute 3 million improved coffee seedlings to farmers across the Oromia and Southern Nations, Nationalities, and Peoples’ (SNNP) regions. This impactful program supports both sustainable coffee farming and aligns with the national Green Legacy Project, Ethiopia’s ambitious reforestation and climate resilience campaign.

The distribution began in Kochere and Bonde, where farmers welcomed improved, sunlight-tolerant seedlings capable of producing up to 30 quintals per hectare — far above the national average. The initiative then extended to Adola and Hama Kebele, reaching more communities with high-yielding, climate-resilient coffee plants. Most recently, the program entered its second phase in Me’ee Bokko Woreda, with further distributions planned as part of the continued commitment to reach thousands of farmers across multiple districts.

These improved coffee varieties offer remarkable productivity: up to 62 quintals per hectare with irrigation, and 35 quintals per hectare without irrigation. Through this, Kerchanshe is actively contributing to the growth and transformation of Ethiopia’s coffee production, focusing not just on quantity but also on quality and sustainability.

This program is powered by 10% of Kerchanshe Group’s annual profit, reinvested into society through Buna Qela Charity Association. It includes not only the free distribution of seedlings but also training and technical support, empowering farmers with the knowledge to plant, nurture, and sustainably harvest the crops.

By combining commercial expertise with a deep social mission, this initiative is a testament to Kerchanshe Group’s vision of social impact, environmental stewardship, and economic empowerment. The effort supports both the local coffee economy and Ethiopia’s long-term Green Legacy goals, making a tangible difference in climate adaptation, rural development, and the future of Ethiopian coffee.

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