IPG Group Accelerates Global Cricket Growth Through the LPL, Malaysia T20 and Zimbabwe T20 – Sports News Portal

Innovative Production Group (IPG Group), founded and led by sports entrepreneur Anil Mohan Sankhdhar, has emerged as one of the fastest-growing sports media and commercial rights companies in global cricket. Headquartered in Dubai, IPG has built a diversified portfolio spanning league ownership, commercial rights management, media distribution, sponsorship sales, event production and sports technology solutions across multiple international markets.

IPG is best known as the official Event Rights Holder of the Lanka Premier League (LPL), Sri Lanka’s premier T20 cricket competition. Since the league’s launch in 2020, IPG has been responsible for franchise rights, media rights, sponsorship rights and event production, helping to transform the LPL into one of the most-watched T20 leagues in the region.

Building on the success of the LPL, IPG has expanded its footprint into emerging cricket markets through the launch and development of the Malaysia T20 League and Zimbabwe T20 League. These properties are designed to create sustainable cricket ecosystems, attract international investment, develop local talent and provide new commercial opportunities for broadcasters, sponsors and franchise owners.

A significant milestone in the company’s growth journey came through its strategic partnership with Flash Sports & Media in the United States. Through a merger involving Flash Sports & Media and NASDAQ-listed UGRO, IPG’s cricket assets gained access to institutional capital markets, enhanced governance standards and a platform for international expansion. The partnership positions IPG to accelerate growth across Asia, Africa, the Middle East and North America.

Beyond league management, IPG has established itself as a leading sports production company, delivering international cricket broadcasts, television production, media operations and event management services for major cricket boards and tournaments worldwide. The company has successfully delivered international cricket tours and sporting events across Sri Lanka and other global markets, earning a reputation for operational excellence and innovation.

Commenting on the company’s future, Founder and CEO Anil Mohan Sankhdhar said: “Our vision is to build globally recognised sports properties that create long-term value for players, fans, investors, broadcasters and governing bodies. We are focused on expanding cricket into new markets while leveraging technology, media and strategic partnerships to create the next generation of sports entertainment businesses.”

With a growing portfolio of leagues, global production capabilities and support from US capital markets, IPG Group is positioning itself as a major force in the future of international cricket.