How Sports Gaming Drove The Numbers In Brazil In 2024

Brazil’s sports Gaming market entered 2025 riding a wave of momentum, driven by strong cultural ties to football, a rise in digital-first Gaming behaviors, and the growing adoption of real-time payment methods like Pix. With regulation efforts continuing to mature and user engagement reaching new highs, the country has become one of Latin America’s most promising Gaming landscapes.

According to data from the bet KTO, one of the most popular operators in the country, football dominated the conversation in 2024, accounting for over 95% of active users and more than 90% of total Gaming volume.

Major tournaments such as Copa América, Copa do Brasil, and the Libertadores kept user activity consistently high, while European leagues like the Premier League and La Liga continued to attract international interest.

Outside football, basketball and American football carved out meaningful spaces. The NBA’s playoff season gave basketball a mid-year boost, while the NFL gained traction from September onward as its season unfolded.

At the same time, eSports and eFootball saw a steady increase in participation, especially among younger bettors drawn to the speed and digital nature of these competitions. Events like the ESL Pro League in Counter-Strike and various international eFootball tournaments revealed a generational shift in the types of sports users are following and Gaming on.

Virtual sports, in particular, experienced a breakthrough in daily Gaming activity. Titles like MotorRacing and KironFootball saw exceptionally high engagement, with players placing bets daily on rapid-result formats. These games, detached from real-world scheduling, appeal to users seeking continuous action and instant outcomes.

In a significant move for the Brazilian Gaming landscape, FPS (First-Person Shooter) games have officially been included in the list of authorized eSports titles for regulated Gaming in the country. This decision marks a turning point for competitive gaming, as popular titles like Counter-Strike and Valorant — long followed by passionate fanbases — are now recognized within the legal framework for sports wagering.

The inclusion not only legitimizes the Gaming potential around FPS competitions but also reflects the growing institutional acceptance of eSports as a mainstream entertainment and Gaming category. As a result, Gaming operators can now offer regulated markets on FPS matches, opening new opportunities for both platforms and bettors in Brazil’s fast-evolving digital Gaming ecosystem and gaming industry.