Google unveils Beam, an AI-powered leap in 3D video communication
Google’s ambitious Project Starline, initially unveiled in 2021 as a “magic window” for nearly holographic video calls, is now evolving into “Beam,” an AI-first 3D video communication platform. This significant announcement was made by Google CEO Sundar Pichai at I/O 2025, with the first devices expected to be available to “select customers” later this year. While pricing details remain undisclosed, the move signals Google’s intent to bring this cutting-edge technology to the enterprise market.
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Beam builds upon the existing foundation of computer vision and machine learning from Project Starline, now heavily leveraging artificial intelligence to create more meaningful connections regardless of geographical distance. The visual fidelity of Beam is powered by a “state-of-the-art AI volumetric video model,” supported by Google Cloud infrastructure, and utilizes a light field display. This combination enables calls to “appear fully 3D from any perspective.” The system incorporates six cameras to capture participants from multiple angles, with AI seamlessly merging these streams to render a lifelike, three-dimensional representation on the light field display. To ensure a truly immersive experience, Beam also tracks head movement, delivering visual data at precisely the right angles and at a smooth 60 frames per second.
Google is not only collaborating with HP to launch the initial Beam devices but also partnering with major communication platforms like Zoom and channel partners such as Diversified and AVI-SPL. These collaborations aim to expand Google Beam’s global reach, reinforcing its focus on enterprise clients rather than individual consumers. The lack of consumer pricing is therefore unsurprising, given the likely substantial cost and the need for significant physical space to accommodate these advanced units.
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Several prominent companies have already expressed interest in Google Beam, including Deloitte, Salesforce, Citadel, NEC, Hackensack Meridian Health, Recruit, and Duolingo. The inclusion of Duolingo is particularly notable as Google also announced new real-time translation features for Google Meet, and is actively exploring speech translation capabilities within Beam, potentially breaking down language barriers in virtual interactions.
Further details on the first Google Beam products from HP are anticipated at InfoComm, a professional audiovisual trade show scheduled to take place in Orlando, Florida, from June 7 to 13. While Google has not revealed Beam’s pricing, a point of reference might be Logitech’s Project Ghost – a different, 2D video conferencing system that creates life-sized callers – which was estimated to cost between $15,000 and $20,000 per booth. Beam’s advanced 3D holographic rendering suggests it could be a significant investment for businesses seeking the most immersive remote communication solutions.
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