Ethiopia: Ethio Telecom Unveils ‘Zemen Gebeya’ Digital Marketplace

In a landmark move set to reshape Ethiopia’s commercial and digital landscapes, Ethio Telecom has launched “Zemen Gebeya”, a national digital marketplace aimed at transforming the way goods and services are exchanged across the country.

Speaking at the unveiling ceremony, Ethio Telecom CEO Frehiwot Tamiru emphasized that the platform is more than just an e-commerce hub–it is a digital ecosystem designed to drive inclusive economic growth. By connecting micro, small, medium, and large enterprises, Zemen Gebeya aims to streamline trade operations, expand market access, and catalyze digital transformation across Ethiopia’s business community.

“This initiative aligns with our strategic goal of becoming a leading digital solution provider,” Frehiwot noted. “Zemen Gebeya will not only enhance the convenience of trade but also empower local producers–farmers, artisans, and entrepreneurs–to participate in the national and global digital economy.”

Zemen Gebeya promises to offer a one-stop online platform where users can browse and purchase a wide variety of goods and services–from agricultural products and handcrafts to electronics and logistics services. It will serve as a vital bridge between urban and rural economies, giving consumers in remote areas access to products previously beyond their reach.

In a country where access to markets has traditionally been constrained by geography and infrastructure, Zemen Gebeya presents a solution that could significantly reduce operating costs, increase price transparency, and improve supply chain efficiency. The platform also supports secure digital payment options, which are crucial in boosting financial inclusion and building consumer trust in online transactions.