Apple reports $95.4bn in Q2 revenue for FY2025, up 5% year-on-year; greater China sales dip 2.26% to $16bn – Converseer

BEIJING – Apple has released its financial results for the second quarter of fiscal year 2025 (ending March 29). The revenue for the quarter was US$95.4 billion (approximately RMB 693.364 billion), a year-on-year increase of 5%, and diluted earnings per share were US$1.65, a year-on-year increase of 8%.

Apple’s net profit in the second fiscal quarter was US$24.78 billion, a year-on-year increase of 4.84% compared with US$23.636 billion in the same period last year; mainly due to product portfolio optimization, the gross profit margin was 47.1%, an increase of 0.5 percentage points from the same period last year (46.6%).

Among product categories, iPhone revenue was $46.8 billion, up 2% year-on-year, with an active device installation base reaching a record high; Mac revenue was $7.9 billion, up 7%; and iPad revenue was $6.4 billion, up 15%.

The service business performed particularly well, with revenue of $26.6 billion, a year-on-year increase of 12%, and more than 1 billion paid subscribers. Wearable devices, home and accessories revenue was $7.5 billion, mainly affected by the high base brought by the release of Apple Vision Pro and Watch Ultra 2 last year, a year-on-year decrease of 5%.

By market segment , Greater China’s revenue in the second fiscal quarter was US$16.002 billion, a year-on-year decrease of 2.26% compared with US$16.372 billion in the same period last year; North America’s revenue was US$40.315 billion, a year-on-year increase of 8.16% compared with US$37.273 billion in the same period last year.

Chief Financial Officer Kevan Parekh said operating cash flow reached $24 billion in the second quarter and the company will return $29 billion to shareholders, including $3.8 billion in dividends and $25 billion in stock repurchases.

Apple CEO Tim Cook said:

Apple is reporting strong quarterly results today, led by double-digit growth in Services. We are pleased to welcome iPhone 16e to our lineup and introduce powerful new Macs and iPads to take advantage of the extraordinary capabilities of Apple Silicon. We are proud to announce that we have reduced our carbon emissions by 60% over the past decade.

Apple CFO Kevan Parekh said:

Our March quarter business performance drove 8% EPS growth and $24 billion of operating cash flow, enabling us to return $29 billion to shareholders.

And, thanks to our high levels of customer loyalty and satisfaction, we once again achieved new all-time highs in active devices across all product categories and geographic segments.