CQI’s education to become more accessible to Brazilian producers

A new partnership will see the Brazilian Specialty Coffee Association (BSCA) become the exclusive distributor of the Coffee Quality Institute‘s (CQI) educational content in Brazil.

The organisations believe the agreement, which was signed at World of Coffee Brussels in Belgium, will make the non-profit’s globally recognised coffee education more accessible to producers in the country. They also hope it will advance their shared goal of “enhancing the quality and value of Brazilian specialty coffee”.

“CQI and BSCA have partnered since 2014 to deliver coffee education in Brazil, but today’s agreement deepens our longstanding commitment to BSCA in recognition of its track record of leadership on coffee quality in Brazil” says Michael Sheridan, CEO of CQI.

“We recognise that the cost of CQI courses has limited access to coffee education in Brazil, and we will work with BSCA to access local funds and reduce costs for students.”

As part of the partnership, BSCA will coordinate CQI’s educational activities in Brazil and ensure classes are taught at the same level by authorised CQI Educators.

“This partnership represents a significant step towards further strengthening the Brazilian coffee sector,” says BSCA Executive Director Vinicius Estrela.

“The commitment of these organisations to promoting participation and increasing access will lead to increased coffee quality and ultimately improve the livelihoods of its producers through this enhanced education and training.”