Yasmina, The Best-Selling Smart Speaker On Amazon UAE, To Expand Across The GCC and Egypt
Yango’s Arabic-First AI Assistant Confirms Regional Rollout After UAE Category Win
— Yango, the Dubai-headquartered international technology company, today confirmed the regional expansion of Yasmina, its Arabic-first AI assistant and smart speaker. The product is currently available in the UAE and is set to expand across the GCC and Egypt following its success in the UAE market, including reaching the top position in Amazon UAE’s smart speaker category. Yasmina is one of the leading AI devices within Yango Group and runs on YangoAI, a system trained on Arabic and English regional data.
Yasmina is an AI assistant and smart speaker designed for Arabic-speaking households. The device handles natural conversation in regional Arabic and English, supports household routines through voice control, and connects to Yango Play, the Yango Group entertainment app that provides access to more than one million songs along with stories and personalised recommendations. The assistant also operates as a smart home center, with the ability to adjust lighting, air conditioning and other connected devices through voice command.
The expansion responds to documented regional demand for Arabic-first voice technology. Consumer demand for localized voice experiences has grown alongside broader smart home adoption across the region. The Middle East smart home market is forecast to reach 24.73 billion US dollars by 2030, expanding at a compound annual growth rate close to 20 percent. A 2025 voice assistant user study covering the UAE and Saudi Arabia found that 65 percent of voice assistant users in the two markets want Arabic as their main voice assistant language, with Khaleeji the most requested dialect.
Yasmina includes features designed for personal household use. A Voice Print capability recognises individual members of a home and adapts responses for each one. A Whisper Mode allows the assistant to answer quietly in the evening. The device ships in four versions, the Lite, Mini, Midi and Max, which cover spaces from a child’s bedroom to a large living room. Pricing starts at 68 US dollars, an entry point intended to make the lineup accessible across a wide range of household income levels.
“Families across the region were waiting for an assistant that understands how they actually speak and live,” said Maysam Azzam, Head of Communications at Yango Group. “Yasmina was designed around Arabic-speaking households from the start, from language and dialect support to everyday routines and cultural context.“
Yasmina is available across the UAE through Amazon UAE, Carrefour, Noon, Sharaf DG, Virgin Megastore, and Jumbo. The product has received a public recommendation from entrepreneur and public figure Karen Wazen. Customers can purchase Yasmina through the listed retailers or read more about the full speaker range and its features online.
“Reaching the top of Amazon UAE confirmed what testing had already shown us,” Azzam said. “When an assistant is built for a region rather than adapted to it, families adopt it quickly and they keep it in the house. That is the standard we are taking into every market across the GCC and into Jordan and Egypt as part of this expansion.”
Visit the Yasmina website for the full product range and availability information.
About Yango Yasmina
Yasmina is the AI assistant and smart speaker developed by Yango, a Dubai-headquartered international technology company. Powered by YangoAI and connected to the Yango Play entertainment app, Yasmina is designed for Arabic-speaking households and offers natural conversation, regional cultural features, music, smart home control and daily organisation. Yasmina is the best-selling smart speaker on Amazon UAE and is available in the UAE with a plan to expand across the GCC, & Egypt. The product has received a public recommendation from entrepreneur and public figure Karen Wazen and is sold through major retailers including Amazon UAE, Carrefour, Noon, Sharaf DG, Virgin Megastore and Jumbo.
Contact Info:
Name: Maysam Azzam, Head of Communications
Email: Send Email
Organization: Yango Group
Website: https://yasmina.yango.com/
Release ID: 89195974
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