Expanded China tour to focus on retail and supply chain operations

On Jun 18, 2026

Following industry demand, Asia Fruit Logistica has announced an expansion of its China Study Tour Programme for 2026. The initiative is designed to provide international fresh produce professionals with access to wholesale markets, retail chains, distributors, and supply chain operators across Hong Kong and mainland China.

Building on the first edition, the 2026 programme introduces an itinerary that combines pre-show and post-show market visits with the main exhibition. Asia Fruit Logistica 2026 will take place at AsiaWorld-Expo in Hong Kong from 2 to 4 September 2026.

The programme includes supply chain briefings, retail analysis, and networking opportunities across Hong Kong, Shanghai, and Zhengzhou. The format is intended to provide delegates with an overview of fresh produce market operations in China.

Pre-show: Hong Kong’s fresh produce supply chain
The programme begins on 1 September with a pre-show tour focused on Hong Kong’s fresh produce distribution network. Participants will visit the facilities of S&F Produce Group for presentations and warehouse tours covering procurement, cold chain logistics, and distribution activities in Hong Kong and Macau.

The day concludes with a late-night visit to the Yau Ma Tei Wholesale Fruit Market, providing an overview of the region’s overnight fruit trading operations.

Post-show: Mainland China routes
Following the three-day exhibition, delegates can choose between two post-show itineraries in mainland China, scheduled for 6-7 September.

The Shanghai Study Tour focuses on retail and wholesale distribution in eastern China. The programme includes visits to the Shanghai Huizhan Fruit & Vegetable Market and boutique supermarket chains. Delegates will also visit Goodfarmer Group and Riverking Group to gain insights into fruit sourcing, cold chain logistics, wholesale distribution, brand development, and market entry strategies.

The Zhengzhou Study Tour focuses on supply chains serving inland markets. Delegates will visit the Henan Wanbang Fruit & Vegetable Market and meet with importer Chen’s Sun, retailer Chengxin Zhiyuan Fruit Group, and regional retailer Pang Donglai.

Industry insights and registration
“The China Study Tour was invaluable in helping us better understand the dynamics of the Asian market and connect directly with key buyers and industry players,” said Antonella Fernández Marina, Head of Foreign Trade at Peruvian avocado exporter Agricola San Ramón. “The experience provided meaningful business opportunities and made every investment throughout the journey truly worthwhile.”

Applications for the Asia Fruit Logistica 2026 China Study Tour Programme are now open. Participation is subject to application review, and capacity is limited.

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