Beyoncé kicks off Cowboy Carter tour following $579 million Renaissance tour

Key Points

• Beyoncé launches Cowboy Carter tour after Renaissance success, which grossed $579 million globally. 
• SirDavis whisky, her new Moët Hennessy-backed brand, debuts exclusively at Singapore’s Changi Airport. 
• Beyoncé integrates SirDavis into tour branding, expanding her billion-dollar empire with Jay-Z.

Beyoncé, the internationally acclaimed musician and business mogul, is back in the spotlight with her highly anticipated Cowboy Carter tour, fresh off the success of her record-breaking Renaissance World Tour, which pulled in an astounding $579 million.

As her musical career continues to reach new heights, Beyoncé is also growing her business ventures, unveiling her latest project: SirDavis, a premium whisky brand created in partnership with Moët Hennessy.

SirDavis Whisky makes its debut at Singapore’s Changi Airport

SirDavis is already making waves. The brand’s first stop is Singapore’s Changi Airport, where it’s being introduced to travelers through an exclusive tasting cart.

The launch is focused on the global travel retail market, backed by a digital campaign to spread the word across Asia. It’s a major first step for the brand as it begins its journey into the luxury spirits world.

Leonardo Ferracina, managing director for spirits and wines at Moët Hennessy Global Travel Retail, called the Changi launch a “key milestone,” saying it underscores their vision to offer an exceptional whisky experience to a new generation of drinkers.

Beyoncé’s growing business portfolio

While music remains at the heart of her career, Beyoncé’s ventures outside the recording studio are becoming just as influential. SirDavis joins a growing list of businesses under her belt, including her haircare brand Cécred and her fragrance line Cé Lumière.

The name SirDavis is a personal one, paying tribute to her great-grandfather and reflecting her deep connection to American culture, a theme that also runs through her Cowboy Carter project.

The tour, which opened at SoFi Stadium in Inglewood, California, is a celebration of Black Americana, bringing together her creative passions and her entrepreneurial spirit. SirDavis is also the official spirit of the Cowboy Carter tour, making it part of the experience for fans.

A billion-dollar powerhouse

Beyoncé’s success on stage and in business continues to build her remarkable empire. With a personal net worth of $760 million, and alongside her husband Jay-Z, who is worth $2.5 billion, the couple stands as one of the most powerful forces in global entertainment and business.

Their latest collaboration with SirDavis only strengthens their influence, showing once again how they seamlessly blend artistry, culture, and commerce.